Love Local Day

An opportunity for you to celebrate the local businesses you know and love


Love Local Day is one of a number of initiatives to help businesses and communities in these challenging times. Started in 2019, it grew in 2020 and again in 2021, trending against Valentine’s Day on Twitter and enabling many non-ShopAppy towns to get on board. In 2022, it is even more important to share the love. ShopAppy wants to help the UK celebrate all our incredible local businesses, high streets and markets, and champion them by encouraging consumers to spend with them.

Valentine's Day is traditionally a time when we look for that unique card, gift, or somewhere to go on a date and often the places we have nearby can give us all the advice, inspiration and solutions we need. Valentine's Day is a retail highpoint, growing steadily each year and reaching a staggering £1bn last year in the UK- so it's a good opportunity to help ensure that spending stays local. So whether you love the romance of it all or not, the 14th February provides a great opportunity to remind consumers to appreciate their local businesses and to use them.

Love Local Day is about celebrating the local businesses you know and love. Just nominate your favourite local business before 12th February 2022 and we'll choose a selection of winning nominations and send them a special thank you gift! It takes just 2 minutes to tell us your local favourite, and there's also the chance to be entered into our FREE prize draw to win £50 to spend on our shop local websites.

Help raise awareness by sharing the local love on Facebook, Twitter and Instagram.

Look out for our competition on Facebook to win £50 ShopAppy Vouchers - all you have to do is share a picture of your favourite local spot. A winner will be chosen at random on #lovelocalday 14th February. If you haven’t got ShopAppy, create another prize incentive for your area and encourage use of the hashtag and your own area place name.