How tourism can take Yorkshire’s economy to new heights - Dan Jarvis

We wanted to share with you this article that we came across about the Impact that Tourism can have on Yorkshire's economy. Yorkshire truely is unique in so many ways and it is always developing to add more value for locals and visitors alike. Happy reading...

Yorkshire is thriving; from dynamic cities and bustling towns to the beauty of our countryside and stunning coastline.

For those of us that call Yorkshire home, it is not surprising that visitors often leave astounded by the breathtaking beauty that our county has to offer; nor does it surprise us that parts of our region often top the polls as the friendliest and most welcoming places in the UK to visit.

Yorkshire’s tourism is booming. The industry is now worth a reported £9bn to our economy, creating jobs and opportunities for our residents. In fact, in South Yorkshire, nine per cent of all jobs are in the tourism industry – this amounts to 50,000 people.

The strength of our tourism offer means that people from across the world enjoy what we have to give. One of my priorities as Mayor of the Sheffield City Region is to make the most of our unique cultural assets. The visitor economy already makes a huge contribution to our region, and this could be strengthened further by giving our tourist attractions the investment they need to thrive.

Last year, we invested £5m from the Local Growth Fund in Yorkshire Wildlife Park in Doncaster – home to England’s only polar bears – to support plans to double visitor capacity to 1.5 million, creating 300 jobs in the process.

We also recently pledged to invest £1.5m support to Gulliver’s Valley, which plans to create a theme park resort in the Rother Valley that will create jobs and attract further investment. And in January, we approved £4.8m for the Parkwood Springs extreme sports development in Sheffield, which will continue to support the city’s reputation as the ‘Outdoor City’.

But, equally, we must support some of the other hidden gems tucked away in parts of our region. Elsecar Heritage Centre and Cannon Hall Farm in Barnsley, and Wentworth Woodhouse in Rotherham are well known locally as great days out and are tremendously popular.

We also helped fund the Vulcan to the Sky project which created a permanent home in Doncaster for the restored Vulcan XH558 bomber. The new hangar is a significant heritage attraction, telling the story of the Royal Air Force during the Cold War and providing public access to the plane as part The Vulcan Experience.

The spectacular Wentworth Castle Gardens has recently reopened and is the first National Trust site in South Yorkshire. The result of the investment by the National Trust is a truly stunning place to visit.


As is the inspirational Yorkshire Sculpture Park. If the park was in the South, it would be one of the UK’s most famous and successful tourist attractions. It is an amazing shared asset that sits on the border between South and West Yorkshire and is home to some of the most extraordinary and creative artistic works anywhere in Europe.